“Simplify, streamline, automate”.
They’re words you’ve heard before and might attribute to large corporate exercises to cut costs, save money and downsize. True in some cases, but streamlining is not just reserved for the corporate world.
Where small business owners suffer is in the constant grind of daily tasks, never-ending work, and responding in a reactionary way to requests and problems. This leads to ending each workday feeling drained and uncertain about what progress, if any, has been made.
As the 4-Hour-Workweek describes, it’s not only a possibility to leverage yourself out of your business, it’s a creative choice. Moreover, to get there takes some work – it doesn’t happen in an instant.
Keeping life simple is a golden ideal most of us have. But in our business, how can we possibly keep it simple? To truly be ready for leverage and automation in your business, you must first go through certain steps to simplify things.
Simplify = understanding who you are, your business drivers, goals and strategic vision is a good start. Know what excites you and what drains your energy. Create a schedule to keep you on track, and employ methods that support your daily work.
Streamline = outsource the things that you don’t do best but that take up much of your time. Consider your common tasks and activities and see where you can consolidate them. Look at your marketing and sales processes, ask pertinent questions of your best customers, and then create better ways for your customers and prospects to experience your business.
Automate = use technology and systems to make life easier for you by using automated marketing – and take the guesswork away. This will enable you to outsource more functions to others, because the processes are already set up.
Unless you’re an expert organiser (the top 2%) this can all be a headache to learn, and because of unfamiliarity it can be very slow. Why not outsource it to those who are experts… enabling you to get on with making money in your business.
Automated marketing ensures you’re not just a great organiser, but you’re leveraging your time and efforts and your customers get a consistent experience. Don’t think that your spreadsheet can do everything for you if you intend to grow your business AND have some work/life balance.