If you’re a micro or small business owner you may be wondering if a CRM (Customer Relationship Management) system is worth the cost or time… It’s a fair question, one that is often debated online or in magazines, because small business is naturally less resourced. So today we look at the benefits of a CRM.
What is a CRM?
A CRM system – Customer Relationship Management – is a database that allows you to store information on your clients, prospects and other people related to your business. The larger, fancier CRMs are more flexible and customisable, whereas the simpler, lower-priced ones are stock standard and hence have limitations. Price follows functionality in this case.
What can it do for you?
I recall a client a couple of years ago who had a very profitable business, but was extremely inefficient in their processes and systems – so they hired me to sort things out. What surprised me was that they had built a massively large database and huge client list using just Outlook, Word, Post-it notes and lists. It’s no wonder they were in disarray!
Since they were adept at attracting business, imagine how much better off they were once they could view all their clients and sales details, and then follow-up with them all using automated marketing processes within the CRM.
Ultimately you want a system that is going to make life easy for you. So it should:
- save you time
- improve your productivity
- streamline your processes
- help you to make money
You might think that using those paper files, post-it notes, Outlook lists and Excel spreadsheets is safe – but it could be costing you dearly in time, not to mention efficiency.
Having all your client and contact information in the one central location is not just ‘mandatory’ for big business; it’s essential for small business too. As a solo business owner your time is precious – and you need to be able to access important information quickly.
Do your homework, set up a system, and reap the rewards. Your time and business success is worth it.