Through my work I meet many marketing managers or business owners intent on marketing their products with all manner of selling propositions to various markets. This could be called ‘too many targets’ syndrome. For any given product, there is a primary target market and possibly secondary markets. If you are trying to capture two different ...…
As I come across a lot of different business types in the small business sector, I often notice similar problems crop up within the very heart of the business: sales & marketing. SME owners without adequate systems often struggle to keep up with different enquiries from different sources, trying to remember who gets what and ...…
You probably already have some way of recording customer contact details, right? Excel spreadsheets, Outlook groups, post it notes, or even a database that was set up once, but is now gathering dust. Is this costing you time and profits? Some micro business owners feel caught in the middle – they do not have the ...…
“Simplify, streamline, automate”. They’re words you’ve heard before and might attribute to large corporate exercises to cut costs, save money and downsize. True in some cases, but streamlining is not just reserved for the corporate world. Where small business owners suffer is in the constant grind of daily tasks, never-ending work, and responding in a ...…
We all can attest to how busy life has become… but how do we make sure that ‘busyness’ is productive to our business? A busy business owner is not necessarily a profitable and productive one. A fresh perspective If you start to contemplate a fresh lifestyle change, for example, taking the family around Australia for ...…
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